Expertise / Commercial / Marketing
Hotel Market Segmentation
Most industries categorise their market into different segments to understand them better, and to customise their product to each segment. This is a fundamental way to increase revenue to your business. As a revenue analyst, you need to know what these segments are and how to use that knowledge to win business from your competitors.
You will learn:
- What segmentation is
- Why hotels segment their markets
- How to define each segment (e.g., corporate, events, wholesale, retail, etc.)
- The difference between a channel and a segment
- How to use segmentation to gain insights and improve bottom line results
- How consumer behaviours differ by channel
- The terms and strategies around using segments versus channels versus personalised offers
Duration (mins) :
180